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Pre-Send To Post-Send

AI-Powered Email Intelligence: CampaignLens

The Email Marketing Audit Built for HCP and Pharma Teams.

 Get Started With CampaignLens

THE GAPS NOBODY OWNS

Where HCP Email Campaigns Quietly Fail

Approved, deployed, underperforming. The failures that cost you opens and clicks rarely announce themselves:

Healthcare professional using a tablet and laptop while transparent AI-powered analytics panels display patient information

THE GAPS NOBODY OWNS

Where HCP Email Campaigns Quietly Fail

Approved, deployed, underperforming. The failures that cost you opens and clicks rarely announce themselves:

  • A single broken CTA link, unrendered merge field, or missing unsubscribe undoes a well-built email after it has already deployed.
  • Subject lines and preheaders get approved on instinct, then truncate on mobile or lose the preheader entirely to iOS 18 AI summaries.
  • Efficacy language and implied clinical outcomes surface late in MLR review, after the asset is built and the timeline is committed.
  • Performance shifts between waves and the debate turns to opinion, because nothing separates a creative problem from a timing or list problem.
  • A single broken CTA link, unrendered merge field, or missing unsubscribe undoes a well-built email after it has already deployed.
  • Subject lines and preheaders get approved on instinct, then truncate on mobile or lose the preheader entirely to iOS 18 AI summaries.
  • Efficacy language and implied clinical outcomes surface late in MLR review, after the asset is built and the timeline is committed.
  • Performance shifts between waves and the debate turns to opinion, because nothing separates a creative problem from a timing or list problem.

WHERE EACH STEP FITS

Inside the CampaignLens Review System

4 steps, 1 AI-powered system. Each addresses a distinct phase of the campaign lifecycle. Run one or run all four.

1SubjectLens

SubjectLens

Pre-Send

Step 1: SubjectLens scores your subject line and email preheader as a pair

  • Scored across 5 dimensions, including spam and deliverability, open rate potential, HCP audience fit, clinical clarity, and pair synergy.
  • 3 alternative subject lines with paired preheaders, each scored.
  • Flags subject lines that cannot stand alone when Apple Mail hides the preheader.
  • Efficacy claims flagged for MLR review.
2Pre-Flight

Pre-Flight

Pre-Send

Step 2: Pre-Flight replaces your email QA checklist with 1 consolidated audit

  • Email deliverability audit covers inbox placement, spam triggers, file size, and unsubscribe.
  • Email render tests across mobile, Outlook, and accessibility tools.
  • Critical gaps block deployment regardless of an otherwise strong score.
  • 1 of 4 decisions returned: READY, FIX & SEND, HOLD, or REBUILD.
3Audit Report

Audit Report

Post-Send

Step 3: Audit Report is for work already deployed

  • 10 elements graded across five pillars: Earn, Hook, Deliver, Move, and Convert.
  • Open rate, click-to-open, and unsubscribe read against HCP benchmarks.
  • Email marketing compliance evaluated for regulatory integrity, including ISI and fair balance.
  • Top 5 rewrite priorities, ranked by impact on performance.
4Audit Comparator

Audit Comparator

Post-Send

Step 4: Audit Comparator explains why performance shifts between waves

  • Weighs score shifts, metric movements, send timing, list dynamics, and outside factors.
  • Each cause is confidence-tagged, from High to Possible but Unconfirmed.
  • Separates structural causes from contextual ones, and names what the data cannot resolve.
  • Up to 6 Wave 3 recommendations, each tied to a specific metric.

23+ YEARS, 10,000+ CAMPAIGNS DEPLOYED

Purpose-Built for HCP & Pharma Marketing 

Retail-built review tools measure the wrong things against the wrong benchmarks. CampaignLens was engineered by PDQ as an AI-powered review system for the regulatory, clinical, and deliverability realities of HCP email.

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Grounded in HCP Campaigns, Not Theory

PDQ deploys HCP email every day. CampaignLens encodes what that experience has taught us.

data

Deliverability Standards Proven at Scale

PDQ sustains high deliverability across millions of HCP email sends. Pre-Flight holds your campaign to that standard.

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Trusted by Leading Pharma Brands

Global pharma manufacturers and specialty brands rely on PDQ to reach their HCP audiences.

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A Full-Service Partner

Fewer vendors, fewer gaps. PDQ handles audience, creative, and deployment, so nothing falls between handoffs.

CAMPAIGNLENS

Frequently Asked Questions

What is an email marketing audit?

An email marketing audit is a structured review of a campaign against a defined standard, returning a score, a diagnosis, and a ranked list of fixes. CampaignLens applies AI-powered review at four points in the campaign lifecycle: subject line and preheader scoring, pre-send deployment readiness, post-send campaign analysis, and cross-wave performance diagnosis.

Do I have to run all four steps?

No. Each step stands alone. SubjectLens and Pre-Flight run before send. Audit Report runs on a campaign that has already deployed. Audit Comparator requires two Audit Reports from two waves of the same campaign.

Does CampaignLens replace our MLR review?

No. CampaignLens supports it. SubjectLens surfaces efficacy claims and implied clinical outcomes as compliance signals, flagged for your reviewers rather than scored or approved. Audit Report evaluates regulatory integrity including ISI and fair balance. Final medical, legal, and regulatory approval stays with your team.

Can it review a campaign that has already been sent?

Yes. That’s what Audit Report is built for. It reads the email, weighs it against HCP benchmarks, and interprets your open rate, click-to-open, and unsubscribe rates against the creative decisions behind them.

What does Pre-Flight catch that our email QA checklist does not?

Pre-Flight consolidates scattered checks into one audit and evaluates the five categories together rather than in isolation. It also forecasts the single most likely failure mode if the email ships as-is, and blocks deployment on critical gaps regardless of an otherwise strong score.

How long does an audit take?

Pre-Flight runs in minutes. The quick wins it flags are scoped to copy or design changes that take under 15 minutes to make.  

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Smarter Email Intelligence. Better Performance.

Surface the issues. Rank the fixes. Sharpen every wave that follows.