Unlock the Power of Next Best Action with PDQ Precision Path

Effortless Implementation

From awareness to education to action-oriented touchpoints, we implement your defined journeys exactly as designed.

Precision Deployment

Communications are deployed across multiple HCP segments一physicians, NPs/PAs, and more一while maintaining strict list integrity and honoring your audience design.

Dynamic Entry & Pathways

Wherever an HCP enters the journey, PDQ ensures they receive the right communication at the right stage, progressing smoothly through your funnel.

Data Accuracy & Reliability

Clean data, compliance safeguards, and delivery validation ensure your segmentation strategy is executed flawlessly in active inboxes.

Deployment Done Right

Campaigns run exactly as designed, with segmentation and strategy faithfully delivered.

Regulatory Assurance

Peace of mind that every campaign meets the strict compliance demands of the industry.

Time & Cost Savings

A turnkey process that reduces internal lift while accelerating speed to market.

Stronger Engagement & Trust

Higher open rates, transparent metrics, and proven performance that build lasting HCP relationships.

PDQ Precision Path - Interactive Flow

Analyze HCP Profile

The PDQ Precision Path begins with an analysis of your targeted HCPs

Personalize Email Sends

Based on their engagement level–determined by how familiar they are with your brand–PDQ will send personalized content to your targeted HCPs

Outcome 1: HCP clicked a link in the email

If the recipient clicks a link in the email, update the HCP's engagement score. If the link is a product link, the HCP will be added to a nurture campaign.

Outcome 2: HCP opened the email but didn't click a link

Update the HCP's profile with new content interest information.

Outcome 3: HCP didn't open the email

Re-send the email with a new subject line

Trigger Next Actions

The next action in the campaign will be determined by the recipient's behavior on the previous steps.

Create New Segmentation & Deliver New Creative

Recipients will be segmented based on their most recent actions and receive updated personalized creative.

Continue on Precision Path

HCPs will complete the previous steps, receiving personalized content through each cycle, until the campaign is completed.