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Email and Digital Initiatives

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Healthcare Marketing in a Flash

Why Healthcare Email Campaigns Fall Short

In a crowded, compliance-heavy healthcare landscape, campaigns often stumble when they face:

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Difficulty reaching the right HCPs at the right time

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Messages getting lost in crowded inboxes

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Navigating compliance requirements such as CAN-SPAM, GDPR, and HIPAA

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Turning engagement into measurable results and ROI

PRECISION EMAIL SERVICES

From Inbox to Impact: Email Marketing That Works

Our targeted, compliant outreach engages HCPs when it matters most. We ensure your messages are relevant and resonant—fostering genuine connections, driving higher engagement, and delivering measurable results.

Precise HCP Segmentation and Targeting

Reach healthcare professionals with precision using PDQ’s HCP-specific data. We help you refine your audience and deliver the right message to the right professionals at the right time. 

Here's how:

Comprehensive HCP reach一including:

  • 239K+ Primary Care Physicians
  • 24K+ Cardiologists
  • 24K+ Oncologists
  • 10K+ Endocrinologists
  • 390K+ Nurse Practitioners and Physician Associates
  • 516K+ Opt-In Pharmacists
Targeting at the physician level一segment by background, specialty, payor relationship, geography, and behavior.

Collaborative message development一we can work with your team to create tailored, high-performing messaging for each targeted segment.

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Download our HCP contact count catalog.

Discover how PDQ can boost your audience reach.

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Healthcare Marketing in a Flash

High-Impact Email Deployment

Deliver campaigns with maximum reliability and inbox placement using PDQ’s 44+ dedicated servers. We:

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Protect sender reputation by spreading volume across multiple IPs, reducing the risk of being flagged or blocked.

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Avoid blacklist and maintain high sender scores to keep emails out of spam folders.

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Enhance deliverability so messages consistently reach your audience.

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Ensure compliance with CAN-SPAM, GDPR, and HIPAA standards to protect patient data, respect opt-in requirements, and safeguard your brand reputation.

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E-Flash: Pharmacy-Specific Deployment

Power up your pharmacy outreach with a highly targeted, pharmacy-only audience for maximum relevance and results. You get:

  • 516,000+ opt-in contacts一the nation’s largest database of pharmacists and pharmacy technicians.
  • 12% gross open-rate guarantee一with free redeployment if the benchmark isn’t met.
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Dynamic Echo Deployment Strategy

Boost campaign effectiveness with our Echo add-on: Send your initial email to the full audience, then re-send to non-openers 5-7 days later—consistently driving higher ROI.

Healthcare Marketing in a Flash

Advanced Analytics and Reporting

Gain clear, real-time visibility into your email performance with detailed metrics that help you measure success, refine targeting, and optimize future campaigns. 

Track results such as:

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Total Sends

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Soft and Hard Bounces

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Received Totals

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Open Rates (unique and gross)

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Click-Through Rates

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Clicks by Link

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Opt-Outs

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Maximize performance

Campaign Optimization and Technical Expertise

Maximize performance with expert support in every detail of your email campaigns, including:

  • Advanced HTML conversion and optimization
  • Spam filter testing to improve deliverability
  • Subject line analysis to boost open rates
  • Strategic use of emojis for higher engagement

Start Building Better Outreach

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WHY LEADING PHARMA BRANDS CHOOSE PDQ COMMUNICATIONS

Smarter Access. Stronger Engagement. Measurable Results.

Pharmaceutical marketers choose PDQ for unmatched reach, proven strategies, and rigorous compliance protocols that deliver campaigns that perform.

  • Industry-leading HCP reach across key specialties
  • Expert methods to boost deliverability and engagement
  • Compliance with CAN-SPAM, GDPR and HIPAA
  • Data-driven optimization for maximum ROI

EMAIL MARKETING FAQS

Frequently Asked Questions

What makes email marketing particularly effective for reaching HCPs?

Email marketing provides a non-disruptive, on-demand way for busy healthcare professionals to access important information conveniently. It also enables personalized, automated communications that are highly cost-effective, saving time and resources compared to traditional marketing methods.

What segmentation options are available for email targeting?

Key segmentation categories for B2B healthcare marketing include specialty, behaviors (buyer's stage, prescribing behavior), payor and plan relationships, geography (location of practice, regions served), and demographics. 

How often should we send marketing emails to HCPs

Generally, B2B marketing emails are best sent monthly, with the option to increase to twice monthly if you have new offers and your audience is receptive. PDQ helps clients determine the ideal frequency through testing and performance analysis to maximize engagement without overwhelming recipients.

What strategies can improve email open rates?

Keep subject lines under 50 characters and preheaders under 40 characters. Subject lines are crucial - nearly half of email recipients open an email based on the subject line alone. A/B testing different subject lines can also help optimize performance.

What metrics should we track to measure email campaign success?

Important Key Performance Indicators (KPIs) include:

  • Open Rate
  • Click-Through Rate
  • Conversion Rate
  • Subscribe/Unsubscribe Rate
  • Bounce Rate
  • Sharing Rate
  • Spam Complaint Rate
  • ROI
What makes PDQ’s approach to HCP email marketing unique?

PDQ’s advanced segmentation capabilities set us apart, allowing for precise targeting across millions of healthcare professionals in various specialties. Our extensive HCP database provides access to:

  • 239,000+ Primary Care Physicians
  • 24,000+ Cardiologists
  • 24,000+ Oncologists
  • 10,000+ Endocrinologists
  • 390,000+ Nurse Practitioners & Physician Associates

With access to 1,300+ health plans, we also offer segmentation by payor and plan, enabling even more targeted outreach. Plus, our echo deployment strategy boosts engagement by re-sending emails to non-openers, maximizing campaign effectiveness.

Our free eBook, Email Guidelines and Best Practice Suggestions, is available for download, covering everything you need to send effective emails for prospecting and closing sales.

What role should AI play in healthcare email marketing?

When used thoughtfully and with proper oversight, AI can enhance email creation and optimization. However, ensuring AI-generated content remains accurate, relevant, and personally tailored to your HCP audience is crucial. All content should be carefully reviewed before deployment.

How does PDQ ensure email marketing compliance?

We adhere strictly to healthcare privacy regulations, including HIPAA, GDPR, and CAN-SPAM requirements, through proper consent management, secure data handling, and clear opt-out mechanisms. Our processes are regularly updated to reflect the latest compliance standards.

Why should I partner with PDQ for email marketing?

PDQ offers expertly segmented HCP email lists, including the largest opt-in pharmacist database in the U.S., ensuring precise targeting. Our tailored approach, deep industry expertise, and high-impact segmentation help you increase brand visibility, generate leads, and drive revenue with highly effective, data-driven healthcare marketing campaigns.

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