Physicians and MDs
Primary prescribers guiding patient care and therapeutic adoption
Pharmacists and Pharmacy Technicians
Trusted decision-makers connecting patients to treatment
Nurse Practitioners and Allied Healthcare Professionals
Front-line providers with growing authority in patient care and prescribing
Payors
Key stakeholders ensuring affordability and broad patient access
Audience Reach
Marketing to HCPs requires in-depth knowledge of the rapid pace of change in the healthcare space and how HCP titles and roles are evolving. Our audience reach is clear and well-defined, as we understand their behaviors, responsibilities and needs and incorporate all this information into actionable and effective marketing strategies and tactics.
Explore Audience Reach Services →
Email & Digital Initiatives
Direct Mail
Payor Marketing
Direct-to-Patient (DTP) Campaigns
Featured Download
The PDQ Count Catalog
Successful HCP marketing campaigns depend on sending the right messages to the right people.
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Email Best Practices Ebook
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The HCP Marketing Report
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How Next Best Action Fits Within Traditional Pharma Marketing
Next Best Action enhances traditional pharma marketing by pairing proven strategy and compliance with real-time decisioning for more responsive engagement.
Next Best Action: The Smarter Path to HCP Engagement
Next Best Action helps pharma marketers move from volume to value—engaging HCPs with smarter timing, channels, and precision-driven outreach.
The Most Important Pieces of a Successful HCP Marketing Strategy
Discover the essential elements of a successful HCP marketing strategy—optimized for digital, personalized engagement, and measurable performance.
Your Guide to Next Best Action in Pharmaceutical Marketing
Learn more about Next Best Action (NBA) in pharma marketing and how PDQ’s NBA tool, Precision Path, transforms data into compliant, measurable engagement.
15 Best Practices for Increasing Marketing Email Engagement Among Healthcare Professionals
Discover 15 proven strategies to boost email engagement with healthcare professionals, including segmentation, personalization, video, AI, and more.
Essential Healthcare Marketing Strategies & Tactics to Maximize Your Results
Discover proven healthcare marketing strategies and tactics to reach HCPs, boost engagement, and drive measurable B2B results with PDQ Communications.
How to Target the Right Healthcare Audience
Learn how to identify, segment, and engage the right HCPs using real-world data and smart targeting strategies to drive better healthcare marketing results.
Engaging Direct Mail Ideas to Target HCPs
Direct mail remains a powerful way to reach HCPs—learn creative, compliant strategies that drive engagement and support brand objectives.
The Key Elements of Physician Segmentation and Targeting, Explained
Successful physician segmentation and targeting considers factors such as prescribing behavior, claims data, and preferred methods of contact, among others.
Your Partner in Performance-Driven Outreach
For more than 20 years, PDQ has helped healthcare marketers overcome declining access and underperforming outreach. From direct mail to digital, we deliver targeted, cost-effective campaigns that cut through the noise—backed by expert support, reliable data, and a commitment to real, measurable results.
Proudly WBENC Certified and recognized as a small business.
22
22 years and counting of high-engagement healthcare communication
001
100+
Partnerships with leading pharma companies
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10k+
10,000+ healthcare communication email and direct mail campaigns
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20
20 years of healthcare communications experience per team member
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Let’s Connect
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